Let's Elevate Your Performance Marketing Initiatives!

Your account/campaigns needs an audit even when you think it doesn’t. Reasons are many but keeping them aside, below is what you can expect from my audit service

1. Sense check of the existing plan
2. Deep hygiene check of all active campaigns across platforms
3. Thorough check of tracking & nomenclature for optimized reporting & analysis
4. Alignment of actual implementation against planned KPIs & targeting
5. Competition evaluation and scope for opportunities
6. Insight on scope for budget, audience, bid strategy, structure & all digital assets optimization and more
7. Evaluation of end to end customer journey & it’s effectiveness
8. Insights on relevancy of all assets and audience prioritization for better results
9. Industry best, logical & illogical practices
10. Brief evaluation of other media types to support the CRO

Report Format: Word or PPT in PDF format

Report Content: Comprehensive summary of the audit findings with roadmap for next 3-6 months to set the foundation for long-term sustainable results & learnings

Pre-requisite: Client to provide understanding of brand, KPI and read-only account access

Min. Billing Hours: 10

Hourly Rate: USD 100

Here we work together to tackle digital marketing challenges and set clear goals. Let’s decode the art & science of integrated full funnel marketing for your brand!

1. Research & Analysis – Involves understanding brand SWOT, product, competition, historical performance, 1PD behavior, website activity, keywords, targeting, current tools & platforms etc.
2. Revisit Target Customers – Understand who, what, where and how of the potential customers & more
3. Define short term and long terms goals, objectives
4. Develop marketing & remarketing strategy following top to bottom funnel approach with a clear roadmap to follow
5. Build governance strategy

Requisite: This engagement involves working with 1 POC who can collaborate with various internal teams – marketing, creatives, analytics, website/app, sales etc.

Min. Billing Hours: 15

Hourly Rate: USD 100

This is simple. You provide me the data and I prepare excel report for you with insights. Structured and complicated data is fun. Unstructured and incomplete data will help me earn more!

1. Monthly/Quarterly/Annual/YoY report analysis based on the data provided
2. Depth of insights & recommendations will totally depend on the type & range of data provided

Pre-requisite: Downloaded data (preferred) or account access required

Min. Billing Hours: 6

Hourly Rate: USD 100

Note: Dashboard and data visualization related requirement can be discussed separately

I intend to keep this as personalized as possible. Here is how this works.

1. Brand to share about it’s business, audience profile, strengths & challenges related to digital marketing, and lastly, some understanding on the experience that the marketing team possesses
2. Introduce 1 POC to take this forward, preferably from the marketing team
3. Some prep time for me
4. On training day, we go over all queries & challenges in detail (brand’s own digital account will be used for practical activities wherever required)

Min. Billing Hours: 5

Hourly Rate Per Attendee: 100

Note: Cost is negotiable depending on the # of attendees.