Documentation in Performance Marketing: The Right Reasons To Do It!

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Between ad optimizations and analytics deep dives, documentation in performance marketing feels just like updating passwords – which pops up when one expects it the least & it’s not even exciting. Whenever someone approached me to complete any documentation at work, my instinctive reaction was frustration not because I disliked the idea of documentation itself, […]

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Performance Marketer: A Role That Goes Beyond Paid Ads

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Every brand that wants to scale has implemented performance marketing campaigns at some point. Some may have seen success, some don’t but no one is ever satisfied. While there are many factors in a company’s growth – as a Performance Marketer, I believe we can do more and make our contribution significant. The perspective I

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The Hidden Power of Pixel Optimization in Performance Marketing

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The panic of facing an issue with ad tracking pixel during a live campaign is all too real. We’ve all been there at least once, right? But what if the pixels seem to be working, yet the insights they deliver isn’t entirely dependable? Research lays the groundwork for a strong marketing planning & strategy, while

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