👋 Hi, I'm Shreya Sinha
Performance Marketing Freelance Consultant | Strategy-Driven. Insight-Led.
Welcome to my corner of the internet—a space where I share perspectives, questions, and observations that I think often go undiscussed in the world of Digital and Performance Marketing.
My journey into Performance Marketing (then known more as Paid Marketing) began in October 2013, shortly after finishing my Masters in Computer Applications. Like many in this industry, I too kind of stumbled into it—but I stayed because the complexities genuinely excite me. There’s something deeply satisfying about figuring out what makes people click & convert — literally and emotionally. With millions of user behaviors to decode and endless variables in play, it’s like solving a new puzzle every time. It keeps me on my toes, and honestly? I love that it never gets boring.
Over the years, I’ve had the privilege of working across agency and brand sides, covering a variety of international markets, especially within Southeast Asia. Now, as a Performance Marketing Freelancer based in Dubai, I intent to work with clients around the world—offering logic-driven strategies to purpose-led businesses who care about growth and integrity.
My Approach
As a Performance Marketing Freelancer, I focus on:
✅ Full-funnel, integrated marketing strategies with a deep focus on user experience, acquisition & retention
✅ Leveraging the power of first-party data (clean and actionable) – Whether your customer journey is purely online, or has a blend of both online and offline —I look at the entire picture.
Why This Site?
I created this space to share the best, worst, and quietly powerful moments from my journey in this ever-evolving industry. My goal is to give you something different—something that feels less templated and more real.
Whether you’re a fellow marketer, a founder navigating digital chaos, or someone who enjoys slow-burn insights—I hope you find something useful here or a least something that sparks a thought or two.
I’ll admit—I’m a slow writer. I like to take my time to reflect, refine, and say things only when they feel meaningful. This website is an honest attempt to document my learnings as I grow, unlearn, and question what I’ve known over the past decade. If you’re looking for fast takes, this might not be the space. But if you’re into thoughtful perspectives, curious observations, and honest conversations—I hope you’ll stay.
Let's Connect
Have questions, feedback, curious about working together, or just want to say hi?
Reach out via the contact form or on LinkedIn. I’d love to hear from you! 😊
P.S. Yes, I’m also taking on projects 😉