I’m Shreya Sinha and I’m creating this website to share my take on the lesser discussed yet important topics in the Digital (Performance) Marketing industry.

My Performance Marketing (then Paid Marketing) journey started in Oct’2013 post my Masters in Computer Application. I’m proud to have gained meaningful experience working on both the agency and brand side across International markets & industries. Like many marketers, I too stumbled into Digital Marketing accidentally and since then there has been no looking back.

My approach to any Performance Marketing project is highly focused on full-funnel integrated marketing, user experience, acquisition & retention, and am the one who strongly believes in the power of first-party data (clean data to be precise) – applicable to both online and offline journeys – wherever your customer is!

Excited to share learnings, curiosities, the best and worst of this industry from my experience.  

I hope you all learn something different or at least get a different perspective to Performance Marketing. Any questions, drop me a message through contact form or on LinkedIn.