Your Logical Performance Marketing Optimization Journey Starts Here!
Business growth is a necessity and so is Performance Marketing. The intent and the approach makes all the difference.
If you are an advertiser looking for a direction for your Performance Marketing activities, I can help!
Key elements to ponder on before we start the journey...
Budget
Digital advertising spends wastage is significantly rising each year. How much are you contributing?
Strategy
Are you focused on long-term or short-term customer acquisition? The approach plays a significant role
User Experience
When was the last time you abandoned a cart, ignored an ad, or stopped watching a video because an ad appeared? Any why?
Communication
Research shows that the attention span of online users has dropped to 8 seconds. Are you aiming to capture attention or conscious attention?
Analytics
My simple question would be - are you leveraging the insights?
Resource
"Mistakes are costly and somebody must pay. The time to correct a mistake is before it is made. The causes of mistakes are, first, I didn’t know; second, I didn’t think; third, I didn’t care." - Henry Buckley